The Lost Ring

Privacy Policy

Updated as of March 3, 2008

This privacy policy (the “Privacy Policy”) applies to The Lost Ring Website (<www.thelostring.com>) and all other websites related (collectively, "The Lost Ring Website") to the interactive, entertainment experience The Lost Ring (the “Game”), unless and except to the extent that any such other website has posted a different privacy policy. The Lost Ring Website is operated by the McDonald’s Corporation (herein referred to as “we,” “us”, or “our”). The purpose of this Privacy Policy is to disclose to you what information we may collect, how we may collect it, with whom we may share it, and certain other matters related to such information, including the choices you have regarding our collection of information and our use and disclosure to other parties of information we may have collected from you.

McDonald’s reserves the right to modify this Privacy Policy at any time. Please be assured that we use our best efforts to protect the privacy of visitors to this web site.

Types of Information We Collect and How It Is Used

For certain functionality of The Lost Ring Website, you may be asked to complete an online registration form and may also be asked to choose a user ID and password in order to take advantage of certain features The Lost Ring Website may choose to offer. The only personal information we will collect is your email address, date of birth and postal code, which will be used for the express purpose of verifying age, enabling communication among players and enhancing the overall Game experience, as further described in this Privacy Policy. Your decision to register is voluntary and you will have the opportunity to decide whether or not to disclose information to us.

As applicable, the information you provide to us may be used to: contact you about The Lost Ring Website and the Game; contact you relating to your registration status; monitor or improve the use of The Lost Ring Website; customize the content you see; monitor compliance with our terms and conditions of use of The Lost Ring Website; and evaluate aggregated participant demographic information.

Sharing of Personal Information

The information you provide to us will be used only for purposes as outlined in this Privacy Policy and will not be used for any other purposes.

Companies may be engaged by us to perform a variety of functions, such as, sending email related to the Game or The Lost Ring Website, assisting with the Game, providing technical services for our web sites, etc. These companies may have access to personal information if needed to perform such functions. However, these companies may only use such personal information for the purpose of performing that function and may not use it for any other purpose.

We reserve the right to use or disclose any information as needed to satisfy any law, regulation or legal request, to protect the integrity of the site, to fulfill your requests, or to cooperate in any law enforcement investigation or an investigation on a matter of public safety.

Our Privacy Policy Regarding Children

The Lost Ring Website is a general audience website. On The Lost Ring Website, we do not knowingly collect any personal information from children under the age of sixteen.

Access

You are in control of any personal information you provide to us on-line. If at any time, you would like to review or correct the personal information we have about you, ask us to delete your personal information, ask us to stop further use of your information, or if you would like to change your preferences for contacts from us or on behalf of our business partners, you can let us know by contacting findthelostringadmin@gmail.com. Upon receipt, we will endeavor to process your request within 24-48 hours.

Email Communications

We keep a record of what communications you have opted to receive or not to receive.

Cookies

"Cookies" are pieces of information that a web site transfers to an individual's hard drive for record-keeping purposes. Cookies allow the web site to remember important information that will make your use of the site more convenient. Like most web sites, we use cookies for a variety of purposes in order to improve your on-line experience. For example, we track the total number of visitors to our site on an anonymous aggregate basis. We may also employ cookies so that we remember you when you return to the site, to administer the Game and to help customize your The Lost Ring Website experience. We may associate personal information with a cookie file in those instances.

Use the options in your web browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. Click on the "Help" section of your browser to learn how to change your cookie preferences. If you disable all cookies, you may not be able to take advantage of all the features of this web site.

Web Beacons and Other Tracking Technology

The Lost Ring Website uses a variety of technical methods for tracking purposes, including Web beacons. Web beacons are small pieces of data that are embedded in images on the pages of web sites. We also use these technical methods to analyze the traffic patterns on The Lost Ring Website, such as the frequency with which our users visit various parts of The Lost Ring Website. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf.

IP Addresses and Click-Stream Data

We may collect IP addresses and/or click-stream data. An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address is not personally identifiable. At times, we also use IP addresses for purposes of system administration and to report aggregate information, for example regarding the frequency with which our guests visit various parts of The Lost Ring Website.

Links to Other Sites

We may offer links to sites that are not operated by us. If you visit one of these linked sites, you should review their privacy and other policies. We are not responsible for the policies and practices of other companies, and any information you submit to those companies is subject to their privacy policies.

Changes to our Privacy Policy

This Privacy Policy is effective as of March 3, 2008. From time to time, it may be necessary for us to change this Privacy Policy. If we change our policy, we will post the revised version here, so we suggest that you check here periodically for the most up-to-date version of our Privacy Policy. Rest assured, however, that any changes will not be retroactively applied and will not alter how we handle previously collected information.

Terms of Use

Please also visit our Terms of Use, which explain other terms governing the use of The Lost Ring Website and the Game.

How to Contact Us

If you have any questions about The Lost Ring Privacy Policy, please contact us at: Privacy at McDonald's
Dept. 062
One Kroc Drive
Oak Brook, IL 60523
USA
(800) 261-9827
or e-mail us at contact.privacy@mcd.com

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